Marketing Resources

Marketing Automation allows you to simplify and automate repetitive marketing tasks. Marketing teams can effortlessly tackle essential activities like emails, social media posts, and website actions. This technology not only makes these processes easier but also boosts efficiency, allowing for a more dynamic approach to marketing!

Marketing automation metrics focus on four essentials: activity, response, efficiency, and value. Tracking these areas helps you understand campaign reach, audience engagement, process improvements, and the true business impact of your efforts. Depending on your situation, some individual metrics will be more important to you than others.

Whether it’s an email promoting your products/services, educational information you want prospects and customers to know about via an eNewsletter, or a thank you for a purchase, your email marketing campaign can be used to grow your subscriber database, generate more leads, and/or convert existing leads into customers.

What is the goal of your email marketing? Is it to grow your subscriber database? Generate more leads? Convert existing leads into customers? Whatever you decide your goal is (and you can have more than one), the next thing you need to do is figure out which metrics you'll need to track in order to determine how you're progressing toward that goal.

Lifecycle marketing aligns your marketing and messaging with the different stages of the customer journey—from awareness to advocacy. Instead of one-size-fits-all campaigns, it’s about delivering stage-specific content and offers based on where someone is in their journey.

Inbound marketing allows you to attract customers with tailored content and experiences. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections with your prospects and customers already looking for solutions to their problems.

Account-Based Marketing (ABM) is less about reaching more people and more about reaching the right people. By aligning your marketing and sales teams, ABM delivers a focused, efficient approach that prioritizes high-value accounts. The result? A more personalized buyer experience and measurable results that move the needle.

Demand Generation and Lead Generation are closely related, but they serve different purposes in the marketing funnel. Demand Generation's goal is to build awareness and interest in your brand or product. It focuses on educating your target audience and creating long-term interest. The goal of Lead Generation is to capture contact information from interested prospects. 

Great marketing campaigns don’t happen in silos; they’re carefully coordinated, creatively executed, and constantly refined. By integrating content, events, email, digital, and social into one cohesive strategy, you create an immersive experience that resonates with your audience and drives real business outcomes.