Marketing Automation
Strategy & Services

Define your goals.

• Lead generation/nurture?
• Customer acquisition/retention?
• Visibility/branding?

Determine your target audiences.

• Who are they?
• What are their needs?
• Where do they find you?

Map your customer journeys.

• Determine every touchpoint, interaction, and engagement your customer has with your business.
• Map them to the stages in a customer journey: Awareness, Consideration, and then Decision-making.
• Utilize marketing automation to engage with these potential customers at each stage of their journey.

Create personalized content based on your target personas.

• Content that is segmented by your target audience and delivered at each stage of the buyer's journey will drive more leads.
• Dynamic content--content that changes based on your customer profile and actions--ensures you deliver content that is relevant and engaging.

Implement workflows to automate processes.

• The foundation of a successful marketing automation strategy is to provide timely, targeted messages to your audience. Workflows enable the delivery of tailored content to customers at every touchpoint throughout their journey.
• Useful workflows can include customer onboarding, content delivery and lead nurturing, abandoned carts and incentives, cross-selling complementary products/services, win-back/re-engagement, and more.

Consistently review and optimize your campaigns.

• Using analytics tools, you can monitor preformation and receive actionable insights.
• Most marketing automation campaigns include email marketing, so reviewing your analytics is essential--open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.