Email Marketing
Strategy & Services
Email Marketing Campaign Strategy
Whether it’s an email promoting your products/services, educational information you want prospects and customers to know about via an eNewsletter, or a thank you for a purchase, your email marketing campaign can be used to grow your subscriber database, generate more leads, and/or convert existing leads into customers. But first you need to start with a strategy. Here are a few things to consider:
Have a plan.
- Who is your target audience?
- What is your goal?
- What is your offer?
Determine type of email.
- Promotional
- eNewsletter
- Transactional
Frequency & Timing.
- How often are you sending your email?
- What day of the week and time of day?
Create your email.
- Create an engaging subject line.
- Don’t forget the preview text.
- Think about the reader when you write your body text.
- Determine your Call-to-Action (CTA).
- Personalization is important.
- Include imagery, but not too much.
- Update image Alt Text.
- Make sure your email is optimized for mobile.
Measure your success.
- Email Opens, Clicks, Click-throughs, and Conversions.
- Email Bounces and Unsubscribes.
- Email Sharing/Forwarding.
- Email List Growth.
Testing.
- Subject lines.
- Preview text.
- Email content.
- Send times and days.
- Images.
- Call to Actions.
- Colors, Layout, Design, and Tone.
SERVICES
- Review Current Campaign
- Review Promotional and Transactional Email Data
- Review eNewsletter Email Data
- Basic List Review & Creation (Segmentation)
- Workflow Review & Analysis
- A / B Testing
- Campaign Review & Evaluation
- Provide Recommendations
Basic Package
25 Service Hours/Month
Plus...
- One (1) Marketing Campaign
- One (1) Landing Page with Form
- One (1) Thank You Page
- Three (3) Promotional Emails
- One (1) Call-to-Action (CTA)
- One (1) Workflow
- Three (3) Social Media Posts
- One (1) Report/Dashboard
Custom plans available.
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