Fractional Marketing Services
Mayhew MARKETING, LLC specializes in fractional marketing services tailored to your business needs. Expertise lies in HubSpot Marketing Automation, Email Marketing, and driving Inbound Traffic, ensuring your marketing efforts are streamlined, efficient, and impactful.
- HubSpot Marketing Automation: Comprehensive services including CRM setup, data integrity checks, workflow creation and analysis, form creation, A/B testing for emails and landing pages, lead scoring, lead nurturing, and campaign evaluation.
- HubSpot Marketing & CRM Hub: Guidance and advice tailored to your specific needs.
- Outbound/Email Marketing: Promotional and transactional email creation, eNewsletters, list segmentation, A/B testing, and thorough campaign evaluations to optimize your outreach.
- Inbound Marketing: Targeted campaigns featuring landing pages, social media strategies, compelling calls-to-action (CTAs), email creation and distribution, and detailed campaign assessments.
Beth Mayhew, the driving force behind Mayhew MARKETING, LLC, brings over two decades of experience in developing, managing, and analyzing diverse marketing and communication programs.
As a HubSpot Inbound and Email Marketing Certified professional, Beth offers contract-based expertise to help businesses implement and optimize their marketing strategies effectively.
Professional Experience
- Marketing Automation: Set up and manage your HubSpot marketing automation system for seamless marketing operations.
- Inbound Marketing: Develop and manage tailored strategies through buyer journey mapping, persona creation, targeted landing pages, lead scoring, nurturing workflows, campaign tracking, and campaign performance evaluation.
- Lead & Demand Generation: Plan, manage, and analyze targeted lead generation campaigns across email, web, print, PR, social media, and content marketing channels.
- Email Marketing: Curate and segment lists, design email templates, craft compelling content, run A/B tests, and monitor deliverability and engagement metrics.
- Integrated Marketing: Create, manage, execute, and measure print, web, social, and email marketing tactics to drive program and organizational success.
- Social Media Management: Manage your brand on Facebook, LinkedIn, X, and YouTube.
- Database Management: Implement and support CRM and AMS solutions, including HubSpot and Salesforce.
- Website Content Management: Plan, design, write, edit, and upload engaging website copy and visuals.
- Event Management & Marketing: Oversee every aspect of your events—from planning and budgeting to promotion, speaker coordination, sponsorships, and attendee registration for conferences, trade shows, and seminars.
What They're Saying...
"Beth knows marketing from the inside out. In addition to being creative, innovative, tactical, energetic, resourceful and diligent, she is one of the friendliest and most professional and hard-working people that I know. She excels at planning and leading marketing strategies in support of business goals and initiatives – and gets solid, measurable results. When it comes to getting the job done, Beth goes the extra mile and stands out in a crowd."
S. Porter-Kuchay
"Working with Beth for over 14 years, I was always impressed in how quickly and accurately she turned marketing pieces around. During her time, she has focused in many areas including [1] driving registrants to online and in-person events, [2] promoting content for direct downloads, [3] writing and designing brochures, email promotion, and the corporate website, [4] and developing new and effective ways to market these activities through direct email, social marketing and much more. Beth has supported the sale team by creating promotional pieces and marketing sponsorship activities."
A. Michalski
"Beth is a marketing expert who really understands how to get results. Her marketing pieces get numerous views which ended up in real results of getting people to download a piece of content or attend an event. She is excellent at segmenting and pinpointing messages to accomplish the established goals. Beth is well connected in the marketing industry and is able to use those resources to drive the results. While she is results oriented, she is also fun to work with and is a great team member."
B. Fanning
"I had the pleasure of working with Beth for three years. She is a highly intelligent and dedicated marketer whose expertise spans across several marketing channels including social media, website/user experience, email, and print. She is driven to deliver the best results for any program and project she is apart of and will be a great asset to any organization."
R. O'Kelly
"Beth is a marketing professional in a world in which those two words often represent an oxymoron. She knows how to market and promote events, and does so not only through traditional avenues, but also knows how to tap into content-based marketing and social tools. She knows how to creatively structure and measure campaigns."
J. Mancini
"Beth is a seasoned and skilled marketing professional. Having worked closely with her over the past few years I have had the pleasure to see first hand her work in converting clicks and leads to attendees for our webinars. She ably manages multiple projects, has a keen eye for details and is very creative. She produced great results for our programs!"
R. Fernandez