ABOUT
Beth Mayhew brings over two decades of expertise in developing, managing, implementing, and analyzing diverse marketing and communication programs that help organizations grow their business.
As a contract-based expert specializing in HubSpot marketing tools and strategies, Beth works on a flexible, short-term, or long-term basis to help businesses implement and optimize their marketing efforts using HubSpot. She assists in campaign management, CRM setup, lead scoring, email marketing, and data maintenance, providing expertise and support to marketing departments without needing a full-time commitment. As a contractor, this type of engagement allows businesses to access high-level marketing skills and knowledge as needed, often at a lower cost than hiring a full-time staff member.
PROFESSIONAL EXPERIENCE
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Marketing Automation - Implementation and management of HubSpot marketing automation system.
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Inbound Marketing - Strategy, management, and execution of buyer's journey, persona creation, targeted landing pages, lead scoring, lead nurture, workflows, campaign tracking and evaluation of targeted campaigns.
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Lead/Demand Generation - Planning, management, execution and analysis of targeted lead generation plans that include email, Web, print, PR, social and content marketing.
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Email Marketing - List curation and segmentation, email template design, email content, A/B testing, deliverability and tracking (opens, clicks, undeliverables, actions).
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Integrated Marketing - Development, management, execution and analysis of print, Web, social, and email marketing tactics and metrics for organizations and programs.
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Social Media Management - Facebook, LinkedIn, Twitter, YouTube.
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Database Management - Customer Relationship Management (CRM)/Association Management System (AMS) software solutions to include HubSpot and Salesforce.
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Website Content Management - Plan, design, write, edit and upload copy and imagery to your Website.
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Event Management and Marketing - Brella virtual event setup. Planning, budgeting, logistics, promotion, speakers, sponsors, and attendee registration for conferences, trade shows, and traveling seminars.
WHAT THEY'RE SAYING...
"Beth knows marketing from the inside out. In addition to being creative, innovative, tactical, energetic, resourceful and diligent, she is one of the friendliest and most professional and hard-working people that I know. She excels at planning and leading marketing strategies in support of business goals and initiatives – and gets solid, measurable results. When it comes to getting the job done, Beth goes the extra mile and stands out in a crowd."
S. Porter-Kuchay