Inbound Marketing
Strategy & Services
Inbound Marketing Strategy
An Inbound Marketing strategy is a marketing approach focused on attracting customers by creating valuable content and experiences tailored to them, rather than pushing out ads or a cold outreach. The idea is to draw people in by being helpful, relevant, and trustworthy. Key components are to Attract, Engage, and Delight.
Attracting Visitors
- Define your target customer.
- Run an audit of your existing content.
- Determine the types of content you need to create.
- Consider the ways your buyers search.
- Create new content aligned with your buyer personas.
Turning Visitors into Leads
- Have something to offer.
- Create a Call-to-Action (CTA).
- Create a targeted landing page with a form.
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Create a thank you page.
Nurturing Leads into Customers
- Engage your target group by providing relevant information at each stage of the buyer’s journey.
- Move the prospects/leads you’ve created through your marketing and lead generation efforts, to the point where they become paying customers.
- Tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.
Inbound Marketing Goals
- Generate high-quality leads.
- Educate and guide buyers through the sales funnel.
- Build long-term relationships.
- Increase trust and brand authority.
SERVICES
- Review Current Campaign
- Review Emails, Landing Page(s), Workflow, Call-to-Action (CTA)
- Basic List Review & Creation
- Basic Property Review & Creation
- Workflow Review & Analysis
- Form Review & Creation
- A / B Testing (Email/ Landing Page)
- Lead Scoring Review
- Overall Campaign Review & Recommendations
Basic Package
25 Service Hours/Month
Plus...
- One (1) Marketing Campaign
- One (1) Landing Page with Form
- One (1) Thank You Page
- Three (3) Promotional Emails
- One (1) Call-to-Action (CTA)
- One (1) Workflow
- Three (3) Social Media Posts
- One (1) Report/Dashboard
Custom plans available.
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