Email newsletters are a great way for your business to send multiple messages to a captivated and qualified audience.
Creating email newsletters is easy!
What may not be so easy is generating the content month after month.
Here’s a list of ideas to get you thinking.
- Favorable articles about your company
- Business changes that impact your customers
- A company anniversary or milestone
- Recent award nominations or wins
- A list of open positions for hire
- Monthly business recap
- A behind-the-scenes look at your company
- A message from the CEO
- Insight into your company’s history
- Important dates to keep in mind
- New use cases and case studies
- A product video how-to
- Little known uses for your product or service
- Updates about new products and releases
- An exclusive tip of the month
- Images of your mobile app in action
- Partner mobile app reviews
- Deals and discounts
- A cool new best practice or tip
- New vendors for your products/services (like new stores or websites)
- A top ten list
- A survey or poll
- Quotes—motivational or just plain funny (if appropriate)
- Recent studies or surveys related to your business
- Statistics and data points Infographics
- Updates about your social channels
- A guest blog post from a partner or customer (testimonial)
- Third-party apps and tools your audience would find useful
- A roundup of your most popular blogs, videos, or services from the month or year
- A team spotlight with pictures and bios
- An interview with one of your executives New hire bios
- A “Dear Abby” type advice column
- Photos your customers have shared
- A blog post from someone on your team
- A meet-the-customer-support-agents post
- Positive feedback from customers
- Information on your customer loyalty program
- A “Thank You” to donors, event attendees, or customers
- Frequently asked questions (FAQs) with answers
- A customer service case and resolution
- Before and after stories
- New training opportunities
- Free resources, like white papers and guides
- Upcoming events and webinars
- Webcast recordings of past events
- Information about an event you’re sponsoring
- Partner events related to your business
- Community service initiatives
