Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t want, inbound marketing forms connections with your prospects and customers already looking for solutions to their problems.
A few steps to creating an Inbound Marketing Strategy
Here are some key insights into why fractional marketing might be the perfect solution for your organization.
Attracting Visitors
- Define your target customer.
- Run an audit of your existing content.
- Determine the types of content you need to create.
- Consider the ways buyers search.
- Create new content aligned with your buyer personas.
Turning Visitors into leads
- Have something to offer.
- Create a Call to Action (CTA).
- Create a targeted landing page with a form.
- Create a thank you page.
Nurturing Leads into Customers
- Engage your target group by providing relevant information at each stage of the buyer’s journey.
- Move the prospects/leads you’ve created through your marketing and lead generation efforts to the point where they become paying customers.
- Tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.
Here's a short checklist to keep you focused.
- Identify your campaign audience.
- Set your SMART goals and benchmarks.
- Create your offer(s) and landing pages.
- Plan and build your automation and nurturing flows.
- Kick off your campaign with a targeted email.
- Write a blog post.
- Share your post on social media.
- Make your campaign SEO friendly and add in long-tail keywords.
- Consider paid search and other channels.
- Make sure to track where your traffic is coming from and how visitors are finding you.
- Report on results.