When planning your content marketing, it's important to make sure you have a clear understanding of your company’s goals, so you can begin strategizing how to support those goals with content.
Conduct some persona and buyer's journey research to determine who has a need, pain points, where they go for information, and how they prefer to consume it.
Email, display ads, pay-per-click (PPC), SEO, social media, public relations, etc.
If your target audience is on social media, don't place print ads and vice versa.
Determine how long each step in your project should reasonably take to complete.
It’s important to know how much money you can spend on your project.
Make sure you have the right team members ready to work on your project.
Document each step required to complete your project and to make sure that you’re on track.
When is it time to check in and find out how your project is going?
What do you want to measure to gauge success?