Email Marketing | HubSpot Marketing Automation Consulting & Services

MARKETING SERVICES & STRATEGIES

MARKETING AUTOMATION

Marketing automation is a tool that harnesses software like HubSpot to simplify and automate repetitive marketing tasks. Marketing teams can effortlessly tackle essential activities like emails, social media posts, and website actions. This technology not only makes these processes easier but also boosts efficiency, allowing for a more dynamic approach to marketing!

A Marketing Automation Strategy:

Creating a successful marketing automation strategy involves several key steps,

such as setting clear goals, identifying target audiences, mapping customer

journeys, crafting personalized content, implementing workflows, analyzing

outcomes, and continuously optimizing campaigns. Ultimately, a well-defined

strategy enhances the value of marketing automation, driving revenue growth,

boosting customer loyalty, and delivering an outstanding customer experience.

Define your goals.

Lead generation/nurture?
Customer acquisition/retention?
Visibility/branding?

Determine your target audiences.

Who are they?
What are their needs?
Where do they find you?

Map your customer journeys.

Determine every touchpoint, interaction, and engagement your customer
has with your business.
Map them to the stages in a customer journey: Awareness, Consideration,
and then Decision
Utilize marketing automation to engage with these potential customers
at each stage of their journey.

Create personalized content based on your target personas.

Content that is segmented by your target audience and delivered at each stage of the buyer's journey will drive more leads.
Dynamic content--content that changes based on your customer profile and actions--ensures you deliver content that is relevant and engaging.

Implement workflows to automate processes.

The foundation of a successful marketing automation strategy is to provide timely, targeted messages to your audience. Workflows enable the delivery of tailored content to customers at every touchpoint throughout their journey.
Useful workflows can include customer onboarding, content delivery and lead nurturing, abandoned carts and incentives, cross-selling complementary products/services, win-back/re-engagement, and more.

Consistently review and optimize your campaigns.

Using analytics tools, you can monitor preformation and receive actionable insights.
Most marketing automation campaigns include email marketing, so reviewing your analytics is essential--open rates, click-through rates, conversion rates, bounce rates, and unsubscribe rates.

CAPABILITIES

HubSpot Review
- Marketing Hub
- CMS Hub
CRM Set-up and Data Integrity
Property Review & Creation
Workflow Set-up & Analysis
Form Creation & Automation
A | B Testing of Emails and Landing Pages
Lead Scoring & Lead Nurture Campaigns
Campaign Evaluation

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EMAIL MARKETING STRATEGY

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

An Email Marketing Campaign Strategy:

Whether it’s an email promoting your products/services, educational

information you want prospects and customers to know about via

an eNewsletter, or a thank you for a purchase, your email marketing

campaign can be used to grow your subscriber database, generate

more leads, and/or convert existing leads into customers.

Have a plan.

Who is your target audience?
What is your goal?
What is your offer?

What type of email?

Promotional
eNewsletter
Transactional

Frequency & Timing:

How often are you sending your email?
What day of the week and time of day?

Create your email:

Create an engaging subject line.
Don’t forget the preview text.
Think about the reader when you write your body text.
Determine your Call to Action (CTA).
Personalization is important.
Include Imagery.
Make sure your email is optimized for mobile.

Measure your success:

Email Opens, Clicks, Click-throughs, and Conversions.
Email Bounces and Unsubscribes.
Email Sharing/Forwarding.
Email List Growth.

Testing

Subject lines.
Email content.
Send times and days.
Images.
Call to Actions.
Colors, Layout, Design, and Tone.

LET'S CHAT

CAPABILITIES

Review of Current Campaigns
Promotional & Transactional Emails
eNewsletters
List Segmentation & Sending
CTA's & Landing Pages
A | B Testing
Campaign Set-up & Evaluation

INBOUND MARKETING STRATEGY

Inbound Marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Inbound marketing forms connections with your prospects and customers already looking for solutions to their problems.

An Inbound Marketing Strategy:

An Inbound Marketing Strategy focuses on attracting visitors to your website,

engaging them with targeted content, and turning them into viable leads

for your business.

Attracting Visitors

Define your target customer.
Run an audit of your existing content.
Determine the types of content you need to create.
Consider the ways your buyers search.
Create new content aligned with your buyer personas.

Turning Visitors into Leads

Have something to offer.
Create a Call to Action (CTA).
Create a targeted landing page with a form.
Create a thank you page.

Nurturing Leads into Customers

Engage your target group by providing relevant information at each stage of the buyer’s journey.
Move the prospects/leads you’ve created through your marketing and lead generation efforts, to the point where they become paying customers.
Tactics include targeted content, multi-channel nurturing, multiple touches, timely follow-ups, and personalization.

And, continuously promote your campaigns on social media every step of the way!

CAPABILITIES

Review of Current Campaign
Campaign Development
Targeted Landing Pages
Form Set-up
Social Media
Call-to-Actions (CTAs)
Email Creation & Sending
Campaign Evaluation

LET'S CHAT